BCCI announces Herbalife as its official partner for Tata IPL 2023

Herbalife, the premier global nutrition company, has partnered with the Board of Control for Cricket in India (BCCI) to become one of the official partners of the Tata Indian Premier League (IPL) for season 2023. The partnership between IPL and Herbalife brings together two powerful brands. With a shared passion for sports. Cricket fans in India and around the world love the IPL, and Herbalife has a proven track record of helping athletes optimize their performance through high-quality, science-backed food products.

Mr. Jai Shah, Secretary, BCCI said, “We are delighted to welcome Herbalife on board as an Official Partner for the 2023 edition of the Tata IPL. IPL is a benchmark among the most successful sports leagues in the world today and we are delighted to partner with a trusted global brand like Herbalife, which is renowned for its science-based sports nutrition products. Their deep understanding of the nutritional needs of athletes makes the brand a perfect fit for IPL.”

Mr. Arun Singh Dhumal, IPL Chairman said- “Every player and athlete knows the importance of science-backed nutrition and the impact it can have on performance, we are excited to welcome Herbalife on board as the Official Partner of IPL 2023. We believe this association will provide an opportunity to gain a greater understanding of wellbeing and nutrition on and off the field as well as make an impact at different levels of cricket.

Mr. Ajay Khanna, Senior Vice President and Managing Director, Herbalife India said, “We are thrilled to be associated with one of the biggest sporting events in India and across the world. Herbalife is known for its association with hundreds of world-class athletes and sporting events. It is a matter of pride for us to add IPL to that list. It's an exciting time for cricket and this partnership truly reflects the passion we have for this incredible sport. It also reinforces Herbalife's mission for better nutrition, empowering people to achieve their full potential through healthy choices for health and wellness.

Herbalife proudly sponsors over 150 world-class athletes, teams, and events across the globe, including sporting legends like Virat Kohli, Mary Kom, Manika Batra, Lakshya Sen, and recent signings Smriti Mandhana and Palak Kohli.

“At Herbalife, our decades of experience in science-based nutrition, health, and wellness solutions have helped athletes on their journey to glory. Nutrition and diet are the most important factors in an athlete's career as it helps them build the right physique for their sport. Herbalife will be the one-stop for all their nutritional needs. From breakfast to post-workout dinner." said Ajay Khanna, Senior Vice President and Managing Director, of Herbalife India.