BCCI releases list of brand categories banned from sponsoring Indian cricket team

 

The Board of Control for Cricket in India (BCCI) on Wednesday invited tender applications for title sponsors of the Indian cricket teams - men's, women's, and age-group teams. BCCI's contract with ed-tech company BYJU'S expired in the last financial year, which effectively means, Indian cricket teams are currently without a title sponsor.

WTC Finals played without title sponsors

This did not affect the final of the World Test Championship as teams are not allowed to wear the title sponsor on their chest in ICC tournaments. He turns with the right or left hand. In Australia's case, they had the logo of their kit manufacturer Asics on their right arm, while the logo of their title sponsors – Qantas Airlines – was shifted to the left arm. But for India, he only had Adidas - his kit sponsor.

Next match against West Indies

After the loss to Australia in the WTC final, India's next assignment will be against the West Indies where they will play two Tests, three ODIs and five T20Is. The tour will start with the Test series on 12 July.

The change in sponsorship is going to happen as soon as the BCCI finalizes the new title sponsor, the process of which starts with the notice shared by the board. "The BCCI invites bids from reputed entities for acquiring the National Team Lead Sponsor rights," BCCI secretary Jay Shah said in a release.

The bid document can be bought for a non-refundable fee of ₹5 lakh and the last date of purchase will be June 26.

"Any interested party wishing to submit a bid is required to purchase the ITT. However, only those satisfying the eligibility criteria set out in the ITT and subject to the other terms and conditions set out therein shall be eligible to bid. It is clarified that merely purchasing the ITT does not entitle any person to bid," Shah stated.

BCCI also shared separate payment details for Indian and overseas entities.

However, not all entities fulfilling the financial criteria can apply for the Indian cricket teams' title sponsorship even if they want to. There are certain entities that are banned by the board from applying.

BCCI shared a list of brand categories that are banned from applying for Indian cricket teams' title sponsorship.

In Annexure B of the document, the BCCI has listed the following brand categories that are banned.

(a) athletic and sportswear manufacturers;

(b) alcohol products;

(c) betting;

(d) cryptocurrency;

(e) real money gaming (excluding fantasy sports gaming);

(f) tobacco; And

(g) that is likely to outrage public morals, such as, but not limited to, pornography.